How to Win Awards

                               In association with 

After becoming an award-winning businesswoman, Paula Wynne (organizer of The Remote Worker Awards, in association with BT Business) is often asked to share her experiences and has inspired many people to enter awards and has seen them go on to win a fantastic range of awards. Here Paula shows how you can win awards and use it as a highly effective PR tool for your business.

Awards as a PR Tool
Entering and being a finalist or winning in a business awards campaign is an excellent way of gaining PR as well as recognition and credibility for your business. This takes time to perfect and before you do anything you need to identify which awards are most likely to benefit your business. If you’re good at copywriting your award entry will stand out from the crowd. If not, get a friend or colleague to help you.

Benefits of Winning
As well as being a great way to gain PR for your business, there are other benefits to entering awards:

* Pride, immense satisfaction and motivation
* Huge boost in confidence and morale
* Helps to scrutinise evaluate your business
* Impresses our customers, clients and colleagues
* Increases your credibility
* Helps to improve your services
* Recognition of your hard work
* Demonstrates your passion and belief
* Strengthens your market positioning
* Gain publicity and new marketing opportunity
* Endorses your innovative business idea

Choosing Awards
You can’t win if you don’t enter! Research and do your homework. There are 1000s of business awards you can enter so start with free entry Awards and take time to explore them before deciding which to enter.

Choose wisely; pick the awards that will give you the best chance of winning and choose relevant and specific awards to your industry, business and subjects that will show your passion.

Find Awards that provide helpful extra questions and guidance, and read all the details carefully to find out what the judges are looking for.

Record all the awards you may want to enter on a wall year planner above your desk and when the time of year comes around take time out, when you’re not rushed, to examine the rules, the questions, the judging criteria and even look at all the judges bios. If you find one that has already passed the deadline closing date, add it to your year planner and remember to enter next year.

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